Wahine at the forefront of Maori business growth

Adam Gifford

Willie Jackson – Wahine at the forefront of Māori business growth

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A new study has found that nearly 40% of Māori-owned businesses have Wahine Māori as owners, and these businesses have a higher percentage of Māori employees than male-owned Māori businesses.

A new study has found that nearly 40% of Māori-owned businesses have Wahine Māori as owners, and these businesses have a higher percentage of Māori employees than male-owned Māori businesses.

The second Te Matapaeroa report released by Te Puni Kokiri identified 23,300 economically significant Maori-owned businesses for the year ending March 2020, or 8.8% of all businesses.

This compares to around 10,200 Maori-owned businesses in the previous Te Matapaeroa 2019 report, after a change in the definition of a Maori business.

Māori Development Minister Willie Jackson said the high percentage of Wahine Māori businesses reflects the rise in leadership positions in te ao Māori – and also highlights some of the challenges businesses can be part of of the solution.

“Maori women lead all the worst statistics in society and that’s not good. On the health side, on the prison incarceration side, 65% of the (female) prison population are Maori women for God’s sake. Who better to lead this rebellion than our Māori wahine,” he said.

The largest number of significant Māori employers was in Tāmaki Makaurau, while Gisborne had the highest proportion of significant Māori employers.


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