Nine’s radio launches community support programs

Nine Radio Stations have launched community support programs in each market to help vital local organizations and charities raise awareness and funds.

Locally marked as 2GB support, 3AW support, 4BC supportand 6PR supportthe program will be funded by $1.6 million in airtime and production each year.

general manager of Nine Radio, Tom Malone says it’s a big and important commitment on the part of the company.

“Nine is the only commercial broadcaster to produce live, local content at key times in all markets. This puts us at the heart of the cities we serve.

“We want to support these communities even more with dedicated and targeted marketing across our talk stations, digital platforms and social channels to give voice to the important work of so many wonderful and unsung community and charitable organizations.”

Each month, 2GB, 3AW, 4BC and 6PR will champion a different charity in their respective markets, spreading the word of these vital community groups while helping to raise much-needed funds to support their efforts.

Malone added: “Every week, two million Australians tune into our radio stations. Our team of broadcasters know that it is an immense privilege to speak directly with so many of our listeners and to advocate for their causes. This program will deepen our relationship with our listeners and the communities we serve.

In early 2022, Nine Radio experienced massive year-on-year growth with a 20% increase, January streaming audio data revealed.

2GB, 3AW, 4BC and 6PR listeners tuned in via digital devices, as evidenced by a total of 9.328 million streams for the month of January 2022, a 26% increase from January 2021.

A total of 9.280 million hours of content were streamed, up 24% from the same month last year.

Huge streaming audiences exemplify the accelerating trend of 2GB, 3AW, 4BC and 6PR listeners connecting through digital devices – anywhere, anytime on any device.

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