Community Heroes: Local Radio Station Uses Airtime to Offer Thanksgiving Meals | WJHL

KINGSPORT, Tenn. (WJHL) – Every November, a local radio station partners with an organization that provides food to those in need.

The need may shock some. But just as big is the number of people stepping in to help the event, Project Thanksgiving.

The Thanksgiving Project grew out of another event to provide food to those in need.

“[Project Thanksgiving] started as a concert and food drive in 2006,” said Amanda Hollifield, director of listener engagement at WCQR.

“[The] The WCQR team got together, we decided [we] think we can do more, let’s set aside a day where we go on air and ask our amazing listeners and our WCQR family to be a part of it in a bigger way,” Hollifield said.

Their efforts and results have increased. WCQR sets aside a day each year to raise money from listeners. Their purpose and food requirements increase each year.

“Food hunger is a problem in our country, but more so here in our community,” says Hollifield. “And no one should go without a meal, especially on Thanksgiving.”

Hollifield says listeners are eager to help others.

“We love, love, love Project Thanksgiving,” she says. “We like to hear from our listeners, and it has become a tradition. They love giving every year and being a part of it because nowhere else will you find for $25 you can feed a family right here in our community a hot Thanksgiving meal.

For Rhonda Chafin, executive director of the Second Harvest Food Bank of Northeast Tennessee, it’s a much-needed and much-loved meal.

“It’s just a great way to make sure neighbors in need have a Thanksgiving meal,” she says. “So many people in our area are food insecure and don’t know where their next meal will come from. But this campaign, Project Thanksgiving, will ensure that families have that Thanksgiving meal, that nutritious Thanksgiving meal, for their family. “

You can donate to the Thanksgiving Project here.

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